WHAT INFORMATION ABOUT ME IS COLLECTED ON OUR WEBSITE OR THROUGH OUR ONLINE PRODUCTS?
We collect two types of information: personally identifiable information and non-personally identifiable information.
Personally Identifiable Information.
You do not have to provide us with any Personally Identifiable Information to visit our Website. However, if you choose to withhold requested information, you may not be able to visit all sections of our Website or use all of our Online Products, such as subscribing to our online weight-loss tools or posting content to any Community Area on our Website. A “Community Area” means any blog, personal page, group page, chat room, message board, bulletin board, recipe swap, or similar activity. In addition, we may not be able to provide you with some of the other Online Products dependent upon the collection of such information.
Non-Personally Identifiable Information.
Information from Other Sources.
We may also supplement the information we collect with information from other sources to assist us in evaluating and improving our Website and Online Products, to determine your preferences so that we can tailor our Website and Online Products to your needs, and/or to study nutritional, weight-loss, behavioural and fitness questions in general.
Becoming a Registered User and Subscription.
In order to access certain Online Products on our Website, such as our Community Areas, weight-loss tools and food database, you must first complete certain steps to become either a registered user or a subscriber. During these steps, you may be required to provide us with information (including Personally Identifiable Information) such as name, postal code and email address, and, if you subscribe to one of our Online Products, payment and billing information. This information is used to help us understand the characteristics of people who use our Website, to improve our Website and our Online Products, to contact users about requested Online Products and/or for subscription billing purposes. It is optional for you to provide demographic information (such as profession and number of children), but providing this information is encouraged so we can provide a more personalised experience on our Website such as by providing you with information that we think would be of interest to you.
Cookies and Action Tags.
We also collect Non-Personally Identifiable Information passively using “cookies” and “action tags.”
“Cookies” are small text files that are placed on your computer in order to identify (i) your Web browser (ii) the activities of your computer on our Website and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to:
personalise your experience on our Website (e.g., to dynamically generate content on web pages specifically designed for you),
assist you in using our Online Products (e.g., to save you time by not having to reenter your name upon each visit to our Website), and
allow us to statistically monitor how you are using our Website for purposes of improving our online offerings.
In addition to cookies that we place on your computer, cookies may also be placed on your computer by third parties that we use to display or serve advertisements or to collect Non-Personally Identifiable Information in order to provide advertising-related services. For example, in the course of serving advertisements, our third-party ad servers may place or recognise a unique “cookie” on your browser.
You do not have to accept cookies to use our Website, however, you may not be able to use certain products, offerings, features, or resources of our Website (including our Online Products) if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the “Help” section of the toolbar.
“Action tags,” also known as web beacons or gif tags, are a web technology used to help track anonymous website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of our Website, including advertisements, or e-mail sent on our behalf, may contain action tags. Unlike cookies, action tags are not placed on your computer.
Social Media (Features) and Widgets
Facebook Connect or other OpenID provider
You can log in to our Website using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity.
Linking your account with third party applications and devices
Through third-party referral program operators and others, we offer referral programs whereby referral websites can earn commissions through the referral of subscribers or other purchasers to our Website. To track the earning of such commissions, and to determine the effectiveness of the referral programs, the users who become subscribers to our Online Products or purchasers through such referral websites are tracked using technologies that do not include Personally Identifiable Information (such as cookies and/or action tags). Our program operators and the referral websites themselves can only access non-Personally Identifiable Information such as data relating to the number of impressions served, the number of transactions completed, and their resulting earnings. They cannot access our customers’ personal data.
If you choose to apply to be a referral website, we use the data you provide strictly for conducting business with you. We have entered into certain agreements with third-party program operators for the purpose of administering our referral programs. Should you become a referral website of ours through one of our third-party program operators, any information you provide to them is subject to their privacy policies.
We collect information, some of which may be Personally Identifiable Information, that you voluntarily provide to us when you choose to use some of our Online Products (available either for free or on a subscription basis). We also collect information that you provide voluntarily through responses to special Online Products such as surveys, questionnaires, self-assessment quizzes, contests and the like. Some of these Online Products may ask you for physical information, such as your weight and height. We collect this information in order to personalise your online experience.
Email or Refer a Friend.
Through our referral tools for informing a friend about our Website, or one of our Online Products, we will automatically send your friend a one-time email containing the information you request to be sent. If you elect to use these referral tools, we will collect from you certain Personally Identifiable Information about your friend which you have provided, such as your friend’s name and email address. We do not store your friend’s information or use it for any other purpose
DO WE COLLECT INFORMATION FROM CHILDREN UNDER 13 YEARS OF AGE? We are committed to protecting the privacy of children. Our Website and Online Products are not designed for or directed to children under the age of 13. We do not collect Personally Identifiable Information from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children’s exploration of the Internet, and to teach their children about protecting their personal information while online.
WHAT DO WE DO WITH THE INFORMATION WE COLLECT? In general, we use the information collected on our Website and through our Online Products to help us understand who uses our Website and Online Products and how they are used, to personalise your experience (such as by providing you with information we think may be of interest to you), to assist you in using our Online Products, to improve our Website and Online Products, and for subscription billing purposes, if applicable.
If you become a registered user of our Website or subscribe to one of our Online Products, we may use your information to send you a welcoming email that may confirm your user name. If you “opt-in” we may send you electronic newsletters, contact you about Weight Watchers products, services, information and news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with an option to change your preferences. In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information (including Personally Identifiable Information) to respond to your questions or comments, and we may file your questions or comments for future reference. We may also use the information collected to contact you about important service announcements and updates regarding our Website or Online Products or, if you are a subscriber, about your billing account status. You will not be able to opt-out from these service announcements and updates as they contain important information relevant to your use of our Website and/or our Online Products and are not promotional in nature. In addition, if you become a registered user or subscribe to one of our Online Products after May 19, 2004, we may use your information to contact you by postal mail about Weight Watchers products, services, information and news that may be of interest to you, unless you notify us that you no longer desire to receive these communications.
We may also use the information gathered on our Website and through our Online Products to perform statistical analysis of user behaviour, to analyze and evaluate issues relating to nutrition, weight loss, behaviour and fitness, or to evaluate and improve our Online Products. We may link some of this information to Personally Identifiable Information for internal purposes only or to assist you in your personal weight loss efforts.
Laws and Legal Rights. We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms & Conditions or our Subscription Agreement, or to protect the safety and/or security of our users, our Website or the general public.
Third Parties Generally. We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of our Website. For example, we might inform third parties regarding the number of unique users who visit our Website, the demographic breakdown of the registered users of our Website, or the activities that visitors to our Website engage in while on our Website. The third parties to which we may provide this information may include potential or actual advertisers, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.
Sale of Business.
Users of our Website are notified when Personally Identifiable Information is being collected by third parties on our Website. We do this so you can make an informed choice as to whether you should disclose information to a third party.
In addition, as noted above, you may “opt-out” of certain data tracking practices by our advertising partners.
RETENTION AND STORAGE OF YOUR PERSONAL INFORMATION We retain your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) remains valid after termination of our relationship with you.
Upon termination or cancellation of your paid subscription, you will remain a community user of our Website unless you specifically request otherwise. We will continue to store certain Personally Identifiable Information in particular to enable us to draw on these data to provide you with ongoing access to your community user account and in the event you should re-subscribe to our Website. In the event you have any objection to this, you should submit your objection to us via email to email@example.com. In such case, we will delete or make anonymous your Personally Identifiable Information.